Our Story
We spent our lives believing if we chose fresh food carefully and home cooked them our nutritional needs were taken care of.
By chance we discovered how short supermarket food in the UK is of vitamins + minerals.
We didn’t go looking for problems - but when we found them we couldn't ignore it.
Why is the nutritional value of UK food so poor?
A large proportion of UK food retailing is dominated by a handful of Supermarkets whose priorities are:
1) Low cost
2) Long shelf life
3) Consistent appearance
Nutritional value isn't a major consideration.
The result is food that fills us but doesn’t properly nourish us.
Our food is deficient of nutrients
Vitamins and minerals suffer particularly within these criteria.
So much so that when we analysed food - even on our 'Best Day' nutritionally - fish, meat, veg, fruit + dairy - we weren't making the recommended levels for many of the nutrients.
Foundations of Nutrition
The foundations of nutrition and absolute essentials for life are:
1. Water
2. Protein
3. Fats
4. Carbs (energy)
5. Vitamins
6. Minerals
We take vitamins + minerals for granted as abundant in our food - when they aren't.
Consequences of Poor Nutrition
While dramatic deficiency diseases are rare, nutrient shortfall is common.
It manifests in our:
• Appearance: dull hair, brittle nails, tired skin
• Wellness: fatigue, low energy, brain fog
• Health: recurring low-grade illness
• Long-term: osteoporosis, cardiovascular disease etc
Our body is the most complex Lego model imaginable — without all the essential pieces, it cannot function or repair optimally.
We can only be as good as what we put into ourselves.
Our Solution
Ideally we would get all the nutrients we need from our food.
But if that isn’t possible you either supplement intelligently or do without.
When we looked around for a supplement for us to take we couldnt see anything we liked.
So we decided to make our own:
• Bioavailable
• Balanced
• Safe
• Clean Formula
• Complete
• Easy to swallow
• Sustainable – 100% recyclable
• Affordable
• Made in the UK